![]() Because of this trend, Buick created a campaign focused on “Little moments of big love,” which featured a Pinterest trend of Buick owners enjoying a homemade movie night. Movie night had faded into other areas such as food, home decor, and fashion. For example, Pinterest users took the popular trend Movie Night at Home to a new level. Pinterest also found that already-established trends from other places on the internet thrive on Pinterest in new ways. ![]() This makes Pinterest a go-to place for effective digital growth. Image retrieved from īlack Swan found that trends on Pinterest experience 20% longer periods of growth than trends located anywhere else on the internet. This lead to 24% more efficient CPM’s than other Pinterest household item ads. After seeing “Bland is Banned” growing rapidly, Dawn launched their own trend package focused on cleaning up large kitchen messes. After predicting this, they found that internet searches for Jalapeño Pepper Jelly recipes increased 30x over 6 months. This trend focused on making creative dishes with extra flair. Pinterest predicted the trend “Bland is Banned” would grow in 2021. Looking at the data, trends on Pinterest grew 56% in their first 6 months, compared to 38% on other sites. They found that trends on Pinterest grow faster than anywhere else on the internet. Pinterest partnered with Black Swan Data to look into their 2021 data. In their recent write up, Pinterest looks how accurate their predictions were for 2021.Īccording to their data, 80% of the trends that Pinterest mentioned in their 2021 Pinterest Predicts report saw growth. This annual report uses Pinterest data to predict what trends will blow up in the next year. Pinterest recently released a data-driven follow-up to their annual Pinterest Predicts report.
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